Here is a summary of our SWOT analysis
Our core strength lies in the power of our team; our workforce. We will be having a team of creative, result driven and highly proficient digital marketing expert, a team with excellent qualifications and experience in various niche areas in the industry and other related industry.
Aside from the synergy that exists in the structure of our business, we are going to harness the power of aggressive and focused marketing with clear goals & strategies.
As a new Growth marketing agency, it might take some time for us to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive industry; that is perhaps our major weakness.
Another weakness is that we may not have the required resources to pump into promoting our business especially via main stream media the way we would want to.
No doubt, the opportunities available in the growth marketing agencies industry is massive considering the number of individuals and corporate organizations with active presence on the internet and of course the pretty large numbers of people who visit the internet / social media platforms on a daily basis and own mobile phones / smart phones and other related gadgets.
As a standard and world class marketing agency, we are ready to take advantage of any opportunity that is available in the industry.
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects the growth of startups and even existing businesses. Another threat that may likely confront us is the arrival of a new marketing agency or even an existing marketing company in our geographic area who may want to adopt same Business model like us.
MARKET ANALYSIS [GROWTH MARKETING]
No doubt, the Digital Growth Marketing industry has benefited from the rapid switch from traditional print advertising to digital marketing, this switch in market is currently fueled by the change in human tradition as a result of the global pandemic ” COVID 19″.
More and more people are gradually adapting to the habit of making transactions on the internet, hence the need for business owners to adopt a digital approach for business growth and sustainability.
There is a current surge as most brand consumers now use the digital medium to make transactions, businesses have purchased website traffic digital advertising services to build brand awareness across multiple screens and platforms.
This has indeed changed the ways that organizations approach to interact with customers, as a substantial percentage of consumer interactions and profiling are now being carried out over online and social media platforms with much higher visibility.
In as much as growth marketing is dependent on human intelligence and technology which is ever-evolving and fast-changing, the same changes should be expected in how business growth and development agencies evolve.
Another important factor worthy of mentioning in this industry is that the target market keep expanding, people and organizations are now seeing the need for them to have an official website and also to engage the services of digital growth marketing experts either in branding or packaging their products and services or in helping them directly sell their products and services to their targeted market.
Another common trend in the marketing agencies industry is that, most growth marketing firms no longer settle for clients within the location where their physical office is located but also from any part of the world. The truth is that with the advent of the internet, it is now easier for a digital marketing agency to work for clients in any part of the world.
A digital marketing agency can be located in Nigeria and have their biggest client in United Arab Emirates or in the UK. Many thanks to the power of the internet which has brought the world closer to us. Lastly, the digital marketing agencies industry will continue to evolve due to the advancement of technology.
Our Target Market
Before starting our growth marketing agency, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services and support of a standard digital marketing agencies; a company that can help them reach out to their target market.
In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients.
Below is a list of the people and organizations that we will specifically market our services to;
- Financial Institutions
- Corporate Organizations
- Transportation Firms
- Manufacturers and Distributors
- Real Estate Owners, Developers, and Contractors
- Research and Development Companies
- The Government (Public Sector)
- Schools (High Schools, Colleges and Universities)
- Celebrities, Politicians, Public Figures and Public Speakers
- Sport Organizations
- Religious Organizations
- Political Parties
- Health Institutions
- Photography Creatives
- Aspiring celebrities
- Entrepreneurs and Start – Ups
Our competitive advantage
Surviving in the business world as a growth marketing agency requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matter; decision makers that can decide who will get a contract or a business deal.
We are quite aware that to be highly competitive in the growth marketing industry means that you are not only expected to be able to deliver consistent and excellent services, but you must be result driven and able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target sales the organization intends to generate when they hired you.
Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient marketing experts, a team with excellent qualifications and experience in various niche in the marketing industry and other related industry.
Aside from the synergy that exists in our process of selecting digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category. This will activate their sense of enthusiasm towards the company.